Truth be told, writing is the most difficult for the one who writes. As a pessimist myself, my mind instantly cringes at the thought of nuances that I wish to capture in words, are lost in the translation while sprawling out from my heart to the brain and finally typing. It was easier to write incessant heaps of pages when there was a world that I was yet to discover. The world is - Advertising, where we cut short unnecessary. I wouldn't say it is difficult now but it is challenging for sure. The kind of challenge I want to take up for the rest of my professional career. And while I do so, I have taken it upon myself to journal it and witness myself write shorter yet impactful copies. My two cents: 1. If you are a beginner like me in this endless ocean of advertising, I would suggest toughening up for the waves that are going to come your way, may badly knock you off at times. But the key is to keep creating. That's how brands are built. At the end of the day, YOU are a brand ...